Designing products and services that not only make sense to the user but bring comfort and joy is a significant part of marketing. Web and app design is at the forefront of User eXperience (UX), and the benefits are increasing.

Rather than just being about video, audio, or images as the world knows them today, other technologies are weaving into the digital experience. Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI) all play parts in this change.

Augmented Reality is already doing great things. It allows information overlays to appear on real-life images, meaning that people with mobile devices can see the world with added information.

Games like Pokemon Go show the potential, allowing pocket monsters from the franchise to appear on the screen while still looking at the real world, live video. The same can happen with medical diagrams.

What’s in the future? Live, updating information about the real world. Companies can place adds, sales lists, and details about not just their store, but specific products and services.

Kiosks can deliver information to anyone with a smartphone, and the smartphone becomes the new kiosk while keeping an eye on the real world. It’s merely printing information, but on animated images that can mesh with the real world or any other video.

Cloud Computing Becomes Edge Computing

Cloud computing allows engineers to run multiple processes or entire computing systems across multiple, combined resources. By combining many systems to create a giant, bulk amount of raw computing power, massive calculations can be achieved.

What’s the endgame? While the size of cloud computing continues to grow, parts of cloud computing are slowing down. There is still a bit of latency within cloud computing since not all parts of the cloud are as fast as copper or fiber cable.

Cloud computing replaces most hardware with virtual hardware. Instead of an actual cable or copper interface, you have a digital interface that may or may not be faster.

For many cloud platforms, bulk data transfers are too slow to compute. These computations are victims of their success since they’re the latest phase of computing that is already several times faster than what was expected.

Edge routing alleviates the cloud delay by moving essential devices to the edge of the cloud. That is, making necessary calculations as soon as data hits the beginning of cloud systems rather than sending data entirely through a cloud login and route.

In some cases, tasks can be sent directly to hardware first. Other functions that can handle latency can be routed through or around the edge routing system, and there are many more techniques in progress to make edge routing and cloud computing better.